摘要
首先对客户关系管理(CRM)的内涵和运作特点进行了研究,分析大规模定制家具CRM的必要性和面临的挑战,继而构建大规模定制家具CRM的架构图,由此提出了实现大规模定制家具CRM应用的三大关键技术:信息流的流程管理技术、进行企业资源计划(ERP)管理过程中的信息采集与处理技术及大规模定制家具CRM与ERP的集成技术,并详细分析了三大技术,为我国大规模定制家具企业实施CRM时提供一定的借鉴依据。
The connotation and operational characteristics of customer relationship management （CRM） were studied, and the necessity and challenges of CRM in mass customization of furniture were analyzed. A framework of CRM in mass cus- tomization of furniture was then constructed, and three key technologies for realizing the application of CRM in mass cus- tomization of furniture was proposed as fo｜Iows： process management technology of the information flow, information acquisi- tion and processing technology in the CRM management process and the integrated technology of CRM and enterprise re- source planning （ERP） in mass customization of furniture. This paper made a detailed discussion of three technologies and provided reference value for domestic mass customized furniture enterprises in the implementation of CRM.
出处
《林业科技开发》
北大核心
2015年第3期64-68,共5页
China Forestry Science and Technology
基金
南京林业大学高学历人才基金项目(GXL201317)
大学生实践创新训练计划项目(201310298078Y)
江苏高校优势学科建设工程资助项目(PAPD)
关键词
大规模定制家具
客户关系管理
架构平台
信息集成技术
mass customization of furniture
customer relationship management
framework platform
information integration technology
