摘要
目的对把以用户为中心的创新(UCI)融入到情境感知服务商业模式设计的方法进行探究。方法以情境感知服务、商业模式与UCI中相同的用户因素为基础,并结合组件式的商业模式内容结构分类方法对微信商业模式展开分析。结论 UCI的相关设计方法在情境感知服务商业模式各组件中的应用,将有助于服务情境分析和用户需求挖掘,能有效明确价值创造元素,让用户对产品产生信任,提高开发的工作效率,优化情景感知服务价值体系中的组织结构,创造出用户期望的并愿意付费的服务。
It researches the method that integrating User-centered Innovation （UCI） into design on business mode of context-aware service.Based on the same user factors in context-aware service, business mode and UCI, business mode of WeChat is analyzed while integrating content structure classification method of component based business mode. Application of design method that relates to UCI in components of business mode of context-aware service will contribute to analyzing service situations and excavating users＇ demands, effectively ensure value created elements, make users trust the products and provide work efficiency of development, optimize organizational structure in value system of context-aware service and create the services that users expect and are willine to Day for as well.
出处
《包装工程》
CAS
CSCD
北大核心
2015年第12期74-77,共4页
Packaging Engineering
