摘要
文章从教材、师资、培养模式等方面对《医药市场营销》课程的高职教学现状进行了分析,并提出了有针对性的发展思路和解决对策。
This article provides an overview of the current higher vocational teaching reform of pharmaceutical marketing, pointing out that in the teaching content of courses and teaching methods on the problems and teaching reform of pharmaceutical marketing in some of the proposed ideas.
出处
《大众科技》
2015年第5期143-144,共2页
Popular Science & Technology
关键词
医药市场营销
教材
师资培养
实践教学
Pharmaceutical marketing
teaching materials
training of trainer
practical training
