摘要
采用文献资料法、专家访谈、实地考察、问卷调查、逻辑分析及数学分析等研究方法,对中国·宿迁西楚文化节庆赛事活动开发与品牌塑造影响因素进行分析,并对主要影响因素评价。结论:从生态人文因素、现场因素、主题因素、赛事运作因素和外部环境因素等主要影响因素中划分出次级影响因素18个,针对18个影响因子,进行定量评价,确定其影响力大小。并对主要影响因素评价:第一、构建生态体育城市,重点开发生态、人文类的节庆赛事活动;第二、依托生态特色,精心打造水域类的节庆品牌赛事;第三、建立体育产业与节庆旅游产业的有效对接机制,构建良好的节庆赛事市场。
Applying methods of literature material,expert interview,field investigation,questionnaire,logical analysis and mathematical analysis,this paper analyzes and valuate the factors which affect the development and brand-building of Xichu Suqian China Cultural Festival.Conclusion are as follows： 18 secondary influence factors are divide from ecological and cultural factors,scene factor,subject factor,event operations and external environment factors,and be evaluated.The evaluation of the main influencing factors are as followed： first,building ecological sports city,paying attention to ecology,cultural festival event activities; second,relying on the ecological characteristics,elaborating water festival brand competition; third,establishing effective docking mechanism of sports industry and the festival tourism industry,to build a good festival competition market.
出处
《体育科技》
2015年第2期3-6,共4页
Sport Science and Technology
基金
宿迁市体育局2012年度体育科研局管课题(ty005)
江苏省体育局2013年度体育科研局管课题(ST13402212)
江苏省高校哲学社会科学研究基金项目(2014SJD796)
关键词
宿迁
节庆活动
赛事
品牌
西楚文化节
Suqian
festival activities
competition
brand
Xichu Cultural Festival
