摘要
作为旅游地环境保护主体的旅游者,其所表现的环境责任行为是促进旅游地资源持续有效利用的重要推手。揭示旅游者环境责任行为的驱动因素与影响机理,是引导旅游者选择绿色旅游,进而实现目的地可持续旅游发展的前提。本文基于地理学研究中的地方理论,从人(旅游者)—地(目的地)互动角度,综合考虑个体因素和地方特征对旅游者环境责任行为的影响,构建目的地地方特征、旅游者个体特征、地方依恋与旅游者环境责任行为之间的概念模型。通过对475份有效样本数据进行结构方程模型分析发现:旅游者对目的地的地方依恋情感是环境责任行为形成的重要驱动要素。目的地地方特征通过地方依恋的中介作用对旅游者环境责任行为产生影响,其中目的地的氛围、公共服务、旅游服务和目的地环境是较为重要的影响因子。从旅游者的个体特征来看,相比于男性,女性游客的地方依恋水平较高;受教育水平越高,地方依恋水平越低;而到访次数越多,地方依恋越高;相较于组团游客,自由行游客的地方依恋水平较高;另外,旅游者的年龄和受教育水平与其环境责任行为表现呈现正向的直接影响关系。据此,目的地管理者应发挥旅游者在绿色旅游中的主动作用,在引导旅游者环境责任行为的过程中,实施旅游者情感管理;通过营造目的地氛围、完善公共服务设施体系、提升旅游服务品质等举措来培育旅游者的地方依恋情感;注重塑造目的地的地方特征,充分考虑目的地地方的独特元素对旅游者的情感影响;并针对不同类型的旅游者群体制定差异化的策略来引导其环境责任行为。
Tourists are the main force to protect the destination environment, and their environmentally responsible behaviors are the importamnt drivers to promote the destination resoures utilization efficiceney. Figuring out influencing factors and its effects on tourists＇ environmentally responsible behavior could be considered as the cornerstone of leading responsible behaviors and achieving green tourism goals. Based on place theory, from the perspective of interaction between tourists and destination, this study proposed a model that depicts the relationship among tourists＇ attributes, destination attributes, place attachment and tourists＇ environmental responsible behaviors. The structural equation model for a usable sample of 475 visitors in the city of Xiamen of China indicates that place attachment has significant positive effect on tourists ＇ environmentally responsible behaviors. The place attributes of destination have indirect effect on tourists＇ environmentally responsible behaviors while meidating the effect of place attachment, and destination aemosphere, public service, hospitalitiy service and environment are essential factors. Female tourists have higher level place attachment than male. Touists with high education have lower level place attachment. Tourists with more visiting times show higher place attachment. Individual tourists have higher place attachment than package tourists. Besides, age and education are directly related to tourists＇ environmentally responsible behaviors positively. Therefore, this paper suggested that the role of tourists should be paid great imortance to in the environmental protection and implement emtotion mangement to cultivate the tourists＇ attachment to the destination by creating destination atmosphere, improving public service facility and tourism service quality. It is necessary to shape the place attributes of destination and consider the influence of the specific elements of destination on tourists＇ emotion. Besides, for different types of tourists, differential strategies are required to lead tourists to make environmentally responsible behaviors.
出处
《中国人口·资源与环境》
CSSCI
CSCD
北大核心
2015年第7期161-169,共9页
China Population,Resources and Environment
关键词
旅游者环境责任行为
地方特征
个体特征
地方依恋
结构方程模型
tourists＇ environmentally responsible behaviors
place attributes of destination
individual attributes
place attachment
structural equation model
