摘要
本文通过对当下央广在传统媒体与新媒体融合的改革之际,从央广所面临的战略任务和政策导向为入口,提出了构建央广大媒体战略的整体思路,并就央广在创新媒体传播方式上结合云媒资等技术平台的建设提出了解决方案。
By reform of convergence of traditional media and new media,the essay puts forward CNR big media strategy＇s whole thinking according to strategic task CNR faces and policy guidance. To have a new media propagation pattern, it describes a solution to establishment of a cloud media asset platform.
出处
《广播与电视技术》
2015年第7期52-56,共5页
Radio & TV Broadcast Engineering
关键词
媒体融合的政策
大生态
大传播
云媒资
版权管控流程
Media convergence policy, Big ecology, Big spread, Cloud media asset, Copyright management and control process
