摘要
借鉴传播学相关理论,各级政府应对网络突发事件应精心设置网上突发事件的核心议题,合理配置引导内容;塑造各级政府官员良好的形象赢得受众信任,靠事实取得说服效果;注重培养和发挥网络"意见领袖"的作用;满足民众的合理利益需求、认知需求和心理需求。
Using the related theory of communication for reference, the governments of all levels should do the followings to deal with internet emergency event ： firstly, carefully setting up key issues of the internet emergency event and rationally disposing blurbs online ; secondly, creating a good image of government officials at all levels to win the trust of the audience and get the effect of persuasion by the fact ; thirdly, focusing on the training and performing the role of ＂opinion leaders＂ online and forth, meeting the rational needs of interest, cognitive demands and psychological needs of the masses.
出处
《武警学院学报》
2015年第7期75-78,共4页
Journal of the Armed Police Academy
基金
2014年河北省社会发展课题"社会治理视角下的网络突发事件的发生机理及应对策略研究"(2014030732)阶段性成果
关键词
传播学
网络突发事件
议程设置
意见领袖
communication
internet emergency event
agenda setting
opinion leaders
