摘要
通过分析市场营销专业在专业特色、实践教育、可用资源、考核指标等方面存在的问题,提出了"一体化开放式"的改革设想,即在处理好教与学、课内与课外、理论与实践、校内与校外等的关系基础上,在课程体系、教学过程、教学地点、教学方法、考核方式、教学团队的建设等方面进行深化改革。
The paper proposes the assumption of ＂integrated and open＂ reform through analyzing the problems of marketing major in terms of its characteristics, practical education, available resources and appraisal indicators, i.e, on the basis of handling the relationship between teaching and learning, in-class and after-class teaching, theory and practice, at-school and out-school education, deepen and reform the curriculum system, teaching process, teaching location, teaching method, appraisal method and construction of teaching team.
出处
《高教学刊》
2015年第16期139-140,共2页
Journal of Higher Education
基金
河北北方学院教育教学改革课题(JG201416)
关键词
一体化开放式
市场营销专业
专业改革
应用技术型人才
integrated and open
marketing major
major reform
application-oriented technological talent
