摘要
汽车4S店依赖进销巨额价差获得盈利的时代逐渐消逝,做好销售的同时,借助网络渠道促进汽车4S店售后服务品质提升、规模效益增长和客户群体的稳定是其可持续发展的主要途径。本文通过引入SoLoMo概念与LBS技术完善传统的O2O模式,进而扩大4S店的服务推广以及针对特定登陆位置为客户有效提供差异化服务。从保证售后服务质量为出发点,在O2O平台上建立维修返修处理应用流程,以全新理念、全新方法来提高汽车售后质量,满足客户需求。
This era when automobile 4S-shop sales depending on the huge spread of profit has gradually disappeared, we should not only make sales, while use the network channels to promote the automobile 4S-shop after-sale service ,improvement of service quality , growth of the scale of economic gr and stable customer groups , which is the main way for the sustainable development of automobile 4S-shop. This paper introduces the concept of SoLoMo and LBS technology to improve the traditional O2O model, and then expand the promotion of automobile4S-shop service. According to the specific position for landing,customers are provide differentiated services. In order to ensure quality of after-sales service , repair application process is built on the O2O platform, with new ideas and methods to improve the automobile after-sale quality, meet customer demand.
出处
《汽车实用技术》
2015年第7期131-133,共3页
Automobile Applied Technology
