摘要
通过实地调查和运用SWOT法,分析遵义县辣椒产业发展现状、优势与劣势、机遇与挑战,认为遵义县处于全国辣椒消费的中心位置,是辣椒的物流中心、信息中心、人才集聚中心和资金流动通道,对进一步发展辣椒产业机遇大于挑战;并针对其产业现有的问题提出实施品牌战略、辣椒加工升级与转型战略、种植主体多元化战略等对策建议,以促进遵义县辣椒产业健康、快速及可持续发展。
Through field investigation and SWOT analysis, this paper discusses the status quo, strengths and weaknesses, opportunities and challenges of hot pepper industry development in Zunyi County; finds that the county is in the center of the country＇s hot pepper consumption, logistics, information, talented personnel agglomeration, and the financial flow channel, as well as the further development of its hot pepper industry has been faced with more opportunities than challenges; and proposes the implementation of brand strategy, hot pepper processing upgrading and transformation strategy, hot pepper grower diversification strategy and so forth against the industry＇s existing problems to promote the healthy, rapid and sustainable development of hot pepper industry in Zunyi County.
出处
《辣椒杂志》
2015年第2期34-38,共5页
Journal of China Capsicum
基金
"遵椒4号新品种配套技术研究与推广"项目(黔农育专字[2015]014号)
关键词
辣椒
SWOT分析
现状
发展
对策
hot pepper
SWOT analysis
status quo
development
strategy
