摘要
媒体融合时代,如何传播代表社会主义文化主流的红色文化,对传媒界来说既是机遇也是挑战。融合媒体颠覆了传统媒体在舆论中的主导地位,舆论把关功能受到严重冲击。我们要加强对红色文化内容与传播方式的创新研究,壮大社会主义红色文化传播的网络阵地,积极应用融合媒体的新功能,进一步创建社会主义红色文化的新平台,开发关键技术,对网络信息进行过滤和筛选。
In the age of media convergence, how to disseminate the Red culture representing the mainstream of socialist culture, is both an opportunity and challenge for the media. The study of the innovation in the content and modes of dissemination of the Red culture should be strengthened so as to expand the socialist network of disseminating the Red culture, actively apply the new functions of convergence media, and create a new platform of socialist red culture.
关键词
融合媒体
传统媒体
红色文化
红色网站
convergence media
traditional media
the Red culture
Red website
