摘要
运用SWOT模型分析商业银行在互联网金融环境下的竞争优势、劣势、发展机会和存在的问题,指出商业银行应通过实现以客户为中心的经营模式、加强与互联网科技企业的合作和建立风险管理长效机制等措施来应对互联网金融的挑战。
By using the SWOT model, the paper analyzes the competition advantages, weaknesses, development opportunities and existing problems for commercial banks in the environment of Internet finance, and indicates that commercial banks should adopt the customer-centered business model, strengthen the cooperation with Internet technology companies, and establish long-run effective mechanism for risk management, so as to cope with the challenges of Intemet finance.
出处
《征信》
2015年第7期68-71,共4页
Credit Reference
关键词
互联网金融
商业银行
竞争环境
SWOT分析
Internet finance
commercial banks
competitive environment
SWOT analysis
