摘要
从电子商务领域广泛关注应用的O2O模式入手,分析其特点及引发的人们生活、消费、思维等方式的转变,结合现阶段公共体育服务现状与存在问题,以上海市徐汇区公共体育服务领域信息智能化建设为案例,探索O2O视角下提升公共体育服务效能的有效途径,指出信息智能化建设将成为公共体育服务领域创新转型发展的必然途径和有效抓手,并从宏观角度提出"两步走三阶段"的基本路径。
The paper analyzes the characteristics of the pattern 020, which has attracted great attention in the field of e-commerce and has induced the changes of people＇s life, consumption and the way of thinking. On the basis of the status quo and existing problems of the present public sports service and taking the case of the intelligent intbrmation construction of the Public Sports Service in Xuhui District as an example, the article tries to explore the effective way of promoting the efficiency of public sports service from the perspective of 020. It points out that intelligent information construction will surely become an inevitable way and effective means for the innovation and transformation development in the field of public sports service. From the macro-perspective, the article suggests a basic way of two-step process in the three phases of development.
出处
《体育科研》
2015年第4期48-53,共6页
Sport Science Research
基金
2014年上海市体育社会科学决策咨询课题(TYSKYJ2014026)
关键词
O2O
公共体育服务
效能提升
途径研究
O2O
public sports service, promotion of efficiency
research on the process
