摘要
"互联网+"概念一经提出,便得到了各行各业的热烈响应,流通领域亦加快行动步伐,继续大力开展与互联网的对接并发展电子商务,互联网企业不断进入流通领域。随着"互联网+流通"概念的广泛使用,出现了一系列对"互联网+流通"的不同理解,一种观点认为,"互联网+流通"是互联网与流通企业的结合;一种观点认为,"互联网+流通"就等于电子商务;一种观点认为,"互联网+流通"是互联网重塑或创新流通。以上观点各有各的道理,但"互联网+流通"作为一种新的理念,既应该实现模式的创新,又应该实现效率的提升,还应该实现技术的进步。与电子商务相比,"互联网+流通"的创新意义更加深远,必将推动流通业的成本革命,促进流通业资源的优化配置,有助于破解长期困扰流通领域的一系列难题,实现流通业重塑。"互联网+"的一个重要效应就是创新,"互联网+流通"正在促成流通业的诸多变革:"互联网+流通"创造了新的商业平台;"互联网+流通"正在改变商业的空间集聚方式;"互联网+流通"导致了"四流"及其相互关系的深刻变化;"互联网+流通"创造了新的商业模式;"互联网+流通"改变了流通的地区格局。
The concept of ＂internet ＋ circulation＂ arouses the responsiveness from different fields; the circulation industry also takes corresponding actions as soon as possible to develop e-commerce; and more and more internet enterprises begin to enter the field of circulation. With the popularizing of ＂intemet ＋ circulation＂, there exists some different understandings of this concept： the first opinion is that ＂intemet ＋ circulation＂ is the combination of internet and circulation enterprises~ the second is that it is equal to e-commerce; and the third is that it is the reshape of internet and the innovation of circulation. In ＂internet and circulation＂, which is a new idea, we should realize the innovation in pattern, the improvement of efficiency and the progress in technology. Compared with e-commerce, ＂internet and circulation is of greater significance of innovation; and it will definitely promote the cost revolution of circulation industry, promote the optimized distribution of resources, and be helpful for solving difficult problems in the circulation industry and the reshape of this industry. The most important effect of ＂internet plus＂ is innovation, and ＂internet ＋ circulation＂ is promoting many innovations in circulation industry, such as the creation of new commercial platform, the changing pattern of spatial aggregation, the profound changes in the ＂four flow＂ and the relation among them, the new commercial pattern, and the changed regional arrangement of circulation.
出处
《中国流通经济》
CSSCI
北大核心
2015年第9期6-10,共5页
China Business and Market
关键词
互联网
流通
电子商务
intemet
circulation
e-commerce
