摘要
文章以苏州山塘历史文化街区为例,收集了"蚂蜂窝""百度旅游""携程"等国内知名旅游网站上有关"山塘街"的网络游记,运用扎根理论的方法,将游客前往山塘历史文化街区的旅游动机分为感受、休闲、观光、被动四大类。
This paper, taking Shantang Historic and Cultural block as an example, reviews the travelogues on this attraction posted on famous tourism websites such as＂ mafengwo, corn＂, ＂lvyou. baidu, tom＂, and＂ ctrip. corn＂, etc. before analyzing tourists＇ motivations in accordance with the grounded theory, which are then grouped into four categories ： experience, leisure, sight-seeing, and passiveness
出处
《四川旅游学院学报》
2015年第5期37-40,共4页
Journal of Sichuan Tourism University
关键词
扎根理论
历史文化街区
旅游动机
苏州山塘街
grounded theory
historical and cultural blocks
tourism motivation
Shantang Street of Suzhou
