摘要
目的:了解人们对网上药店的认知与看法,分析人们消费行为的相关影响因素。方法:基于天津市居民的问卷调查,采用SPSS软件进行统计分析。结果与结论:女性比男性的网上购药次数多;年龄组与网上购药次数没有显著性差异,年龄越大网上购药的次数越少;文化水平越高网上购药趋向性越强;经济水平越高网上购药次数越多;在网上购物经历丰富的人,网上购药的次数也相应越多。
Objective： To understand people＇s opinions about online pharmacies, and explore the influencing factors on online purchase. Methods： Questionnaire survey was carried out among residents in Tianjin, and the SPSS software was applied to statistical analysis. Results and Conclusion： Women make more online medicine purchase than men do; among different age groups, there was no significant difference. That is the older the fewer the number of online medicines purchase, the higher educational level, the more likely trend of online medicines purchase; the higher economic level, the more number of online consumers; and accordingly, there are more online medicines consumers with the rich experience of online shopping.
出处
《中国药事》
CAS
2015年第8期782-787,共6页
Chinese Pharmaceutical Affairs
关键词
网上药店
问卷调查
影响因素
online pharmacy
questionnaire survey
influencing factors
