摘要
我国书业正处于全媒体时代,社店联合营销实务强对接恰逢其时,且有必要进一步深入。各社店纷纷抱团发展,通过社店合作出版、联合开展体验营销活动、出版社人员驻店巡店以及线上线下立体化营销等社店联合营销模式达成全媒体营销。出版社出好书,书店做好转型升级,社店双方资源共享,社店年度营销计划对接等是实现社店有效联合营销的有力保障。
In the epoch of Omnimedia, it is the appropriate time for publishers and bookstores to be intertwined together. Each publisher and bookstore sticks together to achieve advancement via various marketing methods. Those methods of driving those two parties to develop prospectively include co-publishing, experiential marketing activities under binary complementary forces, staff working in publishers engaged with a series of employment responsibilities of bookstores as well as online and offline three-dimensional marketing. What is worth mentioning is that the core effective enforcement pathways of fulfilling such binary illustrated above can be abstracted as follow publishing high-quality books, successful upgrading and transformation of bookstores, resources sharing between publishers and bookstores and the cooperative production of annual marketing plan between the two.
出处
《出版科学》
CSSCI
北大核心
2015年第5期67-70,共4页
Publishing Journal
基金
江西省教学研究课题"数字出版时代高级出版物发行员职业能力培养模式的探索与实践"研究成果之一
关键词
全媒体时代
社店联合
营销模式
Epoch of omnimedia Union of publishers and bookstores Marketing mode
