摘要
本文以"春雨医生"为例,分析了其品牌提升的三大策略:挖掘用户需求提高用户体验;建立能够自身造血的商业模式;建立品牌与用户的情感纽带。通过案例解析并总结出移动互联网时代的医疗品牌建设方略。
In this paper, the ＂spring rain doctor＂ as an example, analyzes the three strategies of its brand promotion： mining user needs to improve the user experience; the establishment of a business model that can own blood; the establishment of brand and the emotional bond, Through case analysis and summarized the mobile Internet era of medical brand building strategy.
出处
《设计》
2015年第17期39-40,共2页
Design
基金
华东理工大学本科教育教学改革立项建设项目(批准号:校教2014-18号)
华东理工大学网络教育研究项目(批准号:WJY2014002)研究成果之一
关键词
互联网
移动医疗
品牌策略
Internet Mobile health Brand strategy
