摘要
目的理解动线对商业空间的作用及重要性,并加强商业空间动线与视觉关系的研究,以此提升商业空间的体验感受和销售盈利。方法通过对商业空间现存动线混乱、其引导与可识别性不足和缺乏特色与主题等问题的分析,结合行为主体对在商业空间中的心理需求、空间认知需求和行为引导需求,分析商业空间环境中动线的设计要求。结论对现代商业空间而言,清晰的方向引导与空间意象是商业行为得以发生和发展的基础。动线作为认知与行为的最主要载体,表达了主体认知行为的过程,体现了与客体空间的互动。因此,商业空间里的人流交通动线应成为一种迎合消费群体需求,给消费者带来愉快体验的系统。
It aims to understand the role and importance of moving lines for commercial space, and strengthen the rela- tionship between the moving line of commercial space and vision, in order to enhance the experience of feeling and profit- able of the commercial space.Based on the analysis of existing problems of commercial space like moving line confusion, less identifiable, and the lack of features and themes, combined with the needs of psychological, spatial cognition, behavior, and workplace experience in the commercial space, the design requirements of commercial space environment moving lines are analyzed. To the modern commercial space, the clear direction to guide and space imagery is the basis of commercial ac- tivity and development to occur.The moving line as the main carder of the cognitive and behavioral expresses the main pro- cess of cognitive behavioral, reflecting the interaction with the object space.Therefore, the moving line in commercial space should be a requirement to meet the consumer groups, to give consumers a pleasant experience system.
出处
《包装工程》
CAS
CSCD
北大核心
2015年第18期122-126,共5页
Packaging Engineering
基金
湖北省教育厅人文社会科学研究项目(2011jyty059)
关键词
动线
商业空间
体验
moving line
commercial space
experience
