摘要
文章以福建客家祖地景区为例,依据国内外原真性研究理论,通过对客家祖地旅游资源及游客对当地客家文化原真性体验的实地调查,对影响游客原真性体验的驱动因素,运用SPSS 20.0软件进行因子分析,构建了原真性体验模型。研究认为,创造良好的客家文化原真性体验环境,将原真性体验作为一种营销手段,可以提高游客对原真性的感知价值,为客家文化旅游在新常态背景下提供发展思路。
The paper takes Hakka homeland of Fujian as an example, based on the domestic and foreign research theory of authenticity. A ifeld survey carried out on tourism resources of Hakka homeland and tourist’s authenticity experience of local Hakka culture. The paper constructs the original model of tourist’s authenticity experience through analyzing the driving factors of affecting the tourists’ original true experience by SPSS 20.0. The research result displays that creating a good Hakka cultural authenticity experience environment and taking the authenticity of experience as a marketing tool can improve the perceived value of authenticity and provide development ideas for Hakka cultural tourism in the new normal background.
出处
《河北旅游职业学院学报》
2015年第3期56-60,共5页
Journal of Hebei Tourism College
基金
福建省社科重点项目(2011A021)
关键词
原真性
体验模型
文化旅游
客家文化
客家祖地
authenticity
experience model
cultural tourism
Hakka culture
Hakka homeland
