摘要
在互联网和物联网的覆盖下,茶产业呈现了新常态,包括:发展模式从产量快速增长型转为结构优化的平稳增长型;品牌建设进入"酒香也怕巷子深"的时代;宣传和科普中热文化、冷常识;市场需求多样化;重产业规划、轻市场需求研究。为了使茶企适应新常态发展需求,作者建议:培育多样化茶树品种、促进多样化产品开发;主动融入"一带一路"经济建设;深入研究茶叶市场规律,合理规划产业规模;重视茶叶科普,提倡科学饮茶;通过"茶叶+"发展复合型业态茶产业;多渠道推广品牌。
Facing the challenge of the internet and the internet of things, tea industry is taking on a new normal, including the development pattern changing from rapid yield growth to structure optimized slow growth; brand construction entering the age of ＂bouquet also being afraid of deep alley＂ ; attaching great importance to the tea culture but despising scientific knowledge; diversity of market demand; attaching great importance to the industry planning but despising market research. In order to make the tea companies to meet the needs of new normal development, the authors suggest： cultivating diverse tea plant cuhivars to diversifying tea products; integrating tea industry into ＂ One Belt and One Road＂ economic circle; studying tea market rule to plan a reasonable industrial scale; paying attention to the popularization tea knowledge and advocating scientific methods for drinking tea; developing an integrated commercial tea industry through ＂tea plus＂ ; to promote the tea brand through multi-channel.
出处
《茶叶》
2015年第3期123-125,共3页
Journal of Tea
基金
国家茶叶产业技术体系经费资助
关键词
茶产业
新常态
多样化
复合业态
Tea industry
new normal
diversity
integrated commercial industry
