摘要
如何在孔子学院的发展过程引入市场机制是孔子学院持续快速稳定发展的重要战略问题。笔者描述了孔子学院"有限市场化"发展战略模型的要素:以"和"为核心的辩证中庸思想;以"礼"为核心的社会价值观;以"需求"为核心的市场文化。进而提出了孔子学院"有限市场化"这一新概念。我们利用孔子学院"有限市场化"的理论模型描述和测度了孔子学院融入市场的机制和过程。我们认为,孔子学院"有限市场化"是符合中国特色和国际市场需求的发展模式,是孔子学院可持续发展的最根本最基础的途径。
How to put market mechanism into the sustainable and stable development of Confucius Institute poses a an important strategic issue.The paper deals with the development strategy modal elements of Confucius Institute towards its＂limited marketization＂.The elements include the dialectical golden mean concept with a＂He（harmony）＂—focus,the social value with a ＂Li（rites）＂—focus,and a market culture with a ＂Needs＂—focus.A new concept of ＂limited marketization＂has been put forward following those elements.According to the theoretical modal of Confucius Institute＇s＂limited marketization＂,the paper describes and estimates the mechanism and procedure of how Confucius Institute integrates into the market.The study shows that the ＂limited marketization＂of Confucius Institute conforms to development modal of China and the global market and thus serving as the most fundamental pathway of the sustainable and stable development of Confucius Institute.
出处
《东北师大学报（哲学社会科学版）》
CSSCI
北大核心
2015年第5期211-215,共5页
Journal of Northeast Normal University(Philosophy and Social Science Edition)
基金
吉林省社会科学基金项目(2012B19)
吉林省语委"十二五"科研规划一般项目(JYKL125YB-03)
关键词
孔子学院
有限市场化
媒介形象
Confucius Institute
Limited Marketization
Media Image
