摘要
本文以校友会网排名前20位高校微信平台2015年4月份推送的消息作为研究样本,对平台基本情况、消息标题、消息内容3个方面的分析研究,提出高校图书馆微信平台运营的全面策略——针对新用户的推广策略和老用户的日常运营策略,以供各高校图书馆参考。
This paper took the subscriptions on wechat platforms published in April 2015 by Top 20 Universities of Chinese Alumni Network as research subjects. The research analyzed the platform basic situation, the subscriptions headlines and main contents. The comprehensive strategy which focus on promotion strategy for new users and daily operation strategy for the regular users are proposed for universities libraries.
出处
《现代情报》
CSSCI
北大核心
2015年第10期169-173,共5页
Journal of Modern Information
关键词
微信公众平台
消息推送
微信运营
高校图书馆
新媒体
WeChat Public Platform
Message Push
WeChat Operation
university library
new media
