摘要
首先分析了物流和营销活动之间的联系,然后探讨了影响物流与营销整合的因素、整合的路径以及模型,最后探讨了加强物流与营销整合的策略。
In this paper, we first analyzed the relationship between the logistics and marketing activities, then discussed the factors that af- fected the integration of the two as well as the path and model of the integration, and at the end, discussed the strategies to reinforce the integration of the logistics and marketing activities in the manufacturing industry.
出处
《物流技术》
2015年第18期40-42,共3页
Logistics Technology
关键词
制造业
物流
营销整合
manufacturing industry
logistics
marketing
integration
