摘要
在对南昌市422位消费者问卷调查的基础上,分析消费者对蔬菜质量安全的认知状况,利用Logistic回归模型探讨消费者购买质量安全蔬菜行为的影响因素。研究结果表明,消费者对蔬菜质量安全问题非常关注,且对蔬菜质量安全状况比较忧虑。消费者对质量安全蔬菜存在较高程度的支付意愿,但并未真正转化为实际购买行为。消费者是否购买质量安全蔬菜主要取决受教育程度、家庭规模和对分级标准执行的信任程度等因素。最后,对我国蔬菜质量安全管理实践提出加强蔬菜质量安全知识的宣传与普及,积极开展蔬菜规模化、标准化生产并推动蔬菜产业化发展,加强农贸市场与蔬菜市场的管理与监督,提高消费者受教育程度并缩小家庭规模,开展蔬菜质量安全准入准出、认证体系与追溯制度建设的建议。
On the basis of questionnaire surveys of 422 vegetable purchasers from Nanchang City, this paper analyzed consumer conception of vegetable quality safety and influencing factors of consumer purchase behavior by using Logistic regression model. The study conclusion indicated that consumers attached importance to the quality safety of vegetable, but with more anxiety on it. Consumer willingness to pay for quality safety vegetable was high, but realistic purchase behavior on it was low. Consumer purchase behavior of quality safety vegetable would finally be determined by consumers＇ education background, family scale and trust in grading standard implementing. In the end, some management implications on how to improve vegetable quality safety management system in China were put forward as the following： strengthen the propaganda and popularization of vegetable quality safety knowledge; actively develop vegetable large-scale production and standardization production, promote the development of vegetable industrialization; strengthen the management and supervision of the farmers＇ market and vegetable market; improve consumer level of education, reduce family size; carry out the construction of access and exit system and certification system and traceability system of vegetable quality safety.
出处
《农业经济与管理》
2015年第5期79-88,共10页
Agricultural Economics and Management
基金
国家自然科学基金资助项目(71403112)
江西省社会科学研究规划项目(14GL19)
江西省高校人文社会科学研究项目(JJ1302)
江西现代农业及其优势产业可持续发展的决策支持协同创新中心课题(XDNYC02)
关键词
蔬菜质量安全
认知
购买行为
LOGISTIC回归
vegetable quality safety
conception
purchase behavior
Logistic regression analysis
