摘要
随着移动通信和互联网的快速发展,O2O营销平台模式应运而生。其后,对O2O平台商业模式的探索从未停歇。自2012年二维码于各行各业的广泛应用以来,其作为移动互联网的线下入口,将在诸多方面引领O2O营销平台模式的创新,具体包括引流阶段的创新、转化阶段的创新、消费阶段的创新、反馈阶段的创新和留存阶段的创新等。并对二级码在我国的未来发展进行了展望。
With the rapid development of mobile communications and the Internet, O2O marketing platform has e- merged and the exploration of the O2O platform business model has been ever growing. In 2012, the emergence of a small black and white box opened a new way for the innovation of O2O marketing platform, which included the drainage stage innovation, the transformation stage innovation, the consumption stage innovation, the feedback phase innovation and the innovation of the retention period. This paper will discuss how the small two-dimensional code promoting the innovation of O2O marketing platform model.
出处
《洛阳理工学院学报（社会科学版）》
2015年第5期46-51,65,共7页
Journal of Luoyang Institute of Science and Technology：Social Science Edition
关键词
二维码
O2O营销平台
商业模式创新
two-dimensional code
O2O marketing platform
business model innovation
