摘要
移动互联技术的广泛应用形成当前"互联网+"的时代发展趋势,在一定程度上消解了传统媒介的品牌影响力积淀,新媒体产品的商业模式与体验创新成为品牌成功的关键。本文立足新媒体适应于"互联网+"的发展局面及其媒介特征,分析新媒体品牌构建面临的机遇,以及用户体验与品牌空间的关系。以新闻资讯App为例,提出适合于该类产品的形象识别构建的"图—文—页"基本设计要素体系。针对这三类要素在App界面视觉设计和交互设计环节的应用总结其创新设计要点,从而为以用户为中心的新媒体品牌形象设计提供建设性分析。
Widely using of mobile Internet technology shapes a developmental trend of present Internet＋, at certain degree which dissolves brand influence from traditional media. Commercial mode and interaction innovation of new media products are key elements of brand success. Based on new media development situation and intermediary characters fitting for Internet＋, this paper analyzes the opportunities facing during the period of constructing new media brand and also analyzes the relationship between User Experience （UE） and brand space. Illustrated by the case of news information App, the paper raises idea of elementary design elements system including Figure-Text-Page which is available for image construction of the kind of products. Focusing on App interface visual design on the three elements and uses of mutual interaction design, the paper concludes creative design points and suggests constructive analysis on image design of new media brand around the User-Centered-Design （UCD）.
出处
《出版科学》
CSSCI
北大核心
2015年第6期75-79,共5页
Publishing Journal
基金
四川省科技厅2015年科技支撑计划项目"四川省工业设计云服务平台研发与应用示范平台"(2015GZ0080)子课题"信息交互产品开发服务平台"研究成果
