摘要
随着我国经济的快速发展,人们物质文化生活水平的提高,带动了我国商品经济的迅猛发展,一时间,各种各样的商品不断涌入市场。商品外观、商品包装作为商品销售的重要组成部分,其直接与广大商品消费者面对面接触,换个角度来说,商品的外包装直接影响着这个产品销售的成功与否,是产品销售的终端。从中我们可以看出,商品包装设计的重要性。在经济高速发展的现代社会,人们越来越重视对我国传统文化的追求,而传统文化中的书法、剪纸、年画、国画等都可以成为产品包装设计的元素之一。
With the rapid development of China's economy,improve people's material and cultural living standards, led to the rapid development of commodity economy,for a time,a variety of commodities continue to flood the market. Trade dress,as an important part of the packaging of goods sold,the direct face to face contact with the majority of consumer goods,from another point of view,the packaging of goods directly affect the success or failure of this product sales,product sales terminals.We can see the importance of packaging design.In modern society,the rapid economic development, there is growing emphasis on the pursuit of traditional Chinese culture,and traditional culture, calligraphy, paper cutting,paintings,painting and so can become one of the elements of the product packaging design.
出处
《黑龙江科学》
2015年第7期178-178,197,共2页
Heilongjiang Science
基金
2014年度黑龙江省艺术科学规划课题“黑龙江皮影艺术造型研究”(2014B111)
牡丹江市社会科学课题项目“传统因素在包装设计中的运用”(140624)
关键词
中国传统文化
包装设计
运用
Chinese traditional culture
Packaging design
Use