摘要
为了对旅客航班延误险的购买行为进行量化分析,采用问卷调查的方式,得到了旅客特征数据和相应的偏好数据;基于二元Logit的理论和方法,构建旅客航班延误险购买行为模型,进行参数标定和分析,研究结果表明旅客的延误经历、航班延误险理赔手续容易度以及延误险价格对旅客航班延误险购买行为影响最为显著。应用所建模型对旅客购买行为进行预测并将预测结果与观测值对比,表明所选因素能够很好地解释旅客对航班延误险的购买偏好。同时,结合分析结果,为相关部门制定经营战略提出相应建议。
In order to make quantitative analysis of passengers＇ flight delay insurance purchase behavior, this study collected passengers＇ characteristics and preference data through questionnaire survey. It established the model of passengers＇ flight delays purchase behavior and analyzed the model parameters based on the theory and method of binary Logit model. Results indicate that passengers＇ delay experience, the ease of insurance claims and insurance price are the most significant factors for passengers＇ purchasing behavior. As passengers＇ choice behavior is forecast with the model and results are compared, experimental results indicate that the selected factors can be used to explain passengers＇ purchase preference successfully. Meanwhile, the analysis results may give corresponding suggestions for the business strategy of relevant departments.
出处
《华东交通大学学报》
2015年第5期44-50,共7页
Journal of East China Jiaotong University
基金
国家自然科学基金项目(71201081)
关键词
航空运输
旅客购买行为
二元Logit模型
延误险
显著性因素
air transportation
passengers＇ purchase behavior
binary Logit model
flight delay insurance
significant factors
