摘要
根据营销岗位和人才需求,结合医药企业实际的营销工作,辽宁医药职业学院通过确定医药市场营销课程实训教学的实训项目,开发了医药营销实训教学模块。通过对医药营销实训教学实践的效果进行不断的总结,并对实训课程教学体系的设置提出建议:医药市场营销课程生产性营销项目实训教学需要理实一体化结合,其它实训教学方式与生产性实训教学需要有机整合。
According to the marketing position and talent demand, combined with the pharmaceutical enterprise marketing work, Liaoning Vocational College of Medicine developed pharmaceutical marketing practice teaching modules by determining the practice project of the practice teaching. Through constantly summarizing the effect of the teaching practice, it proposes suggestions for practice teaching system setting： the productive marketing project practice teaching of pharmaceutical marketing should combine theory and practice, other practice teaching methods and productive practice teaching need to be integrated organically.
出处
《辽宁高职学报》
2015年第11期75-77,共3页
Journal of Liaoning Higher Vocational
基金
2013年度辽宁省高等教育学会立项课题(GHYB13239)
关键词
高职教育
医药市场营销课程
实训教学
开发
higher vocational education
pharmaceutical marketing course
practice teaching
development
