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解析市场经济环境下大数据营销的方法与策略 被引量:2

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摘要 进入21世纪以后,我国市场经济实现了迅速的发展,由此推动了信息技术和互联网的广泛应用。这种背景之下企业所使用的各类数据出现了爆发式的增长。企业要想完成自身的发展,并在激烈的竞争中获取自身的发展优势,企业的营销方法和策略就必须进行相应地调整。本文主要分析了在市场经济的环境之下,大数据营销的方法与策略,以期提升我国企业的综合竞争力。
作者 刘平
出处 《现代商业》 2015年第29期19-20,共2页 Modern Business
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