摘要
在市场竞争日趋激烈的背景下 ,饭店只有通过营造自己唯一的、难以模仿和不可交易的核心竞争力 ,才能获得长久的竞争优势。确保高质量人力资源的持续供给、重视品牌经营 ,不断进行产品创新、加强饭店企业文化与价值观的建设等是饭店核心竞争力营造的必须选择。
With the increasingly violent market competition,only through building the unique,unimitative and untransactive core competitive power can a hotel obtain the permanent competitive advantages.This paper,from the aspects of insuring sustainable provision of high quality human resources,emphasizing brand management,constantly implementing product innovation as well as strengthening the construction of enterprise culture ard value view,puts forward some suyyestions on hotel's core competitive power.
出处
《商业研究》
北大核心
2002年第11期45-47,共3页
Commercial Research
关键词
饭店
核心竞争力
营造
hotel
core competitive power
create
