企业漂绿行为研究述评与展望被引量：56

A Literature Review of Corporate Greenwashing and Prospects

导出

摘要当前企业越来越多地宣称保护环境而实际上却反其道而行的"漂绿"现象引起了实务界和理论界的广泛关注。本文对现有的企业漂绿研究文献进行了系统的梳理,首先阐述了企业漂绿的内涵和形式,继而从新古典经济学、信息经济学和利益相关者视角归纳了企业漂绿的动因,然后分析了漂绿对企业自身及经济社会的影响,并总结了政府监管、绿色认证、社会监督等漂绿治理措施,最后提出了漂绿问题的整合研究框架,并指出了企业漂绿行为研究的未来方向。 At present, corporations more claim their environmental intentions but actually do the harm to environment, and so-called greenwashing has recently attracted a worldwide concern from both theory and practice fields.This paper makes a systematic review of current corporate greenwashing research.At first it illustrates different definitions and forms of cor- porate greenwashing.And then it concludes the motivations of corporate greenwashing from the perspectives of classical economics, information economics and stakeholders. It analyzes the influences of greenwashing on firms, economy and society, and also brings about three governance measures to end greenwashing encompassing government regulation,green certification and social supervision. Last but not least, this paper proposes an integrated research model of corporate greenwashing,and points out future directions in corporate greenwashing research.

作者李大元贾晓琳辛琳娜

机构地区中南大学商学院湖南省两型社会与生态文明协同创新中心

出处《外国经济与管理》 CSSCI 北大核心 2015年第12期86-96,共11页 Foreign Economics & Management

基金国家自然科学基金项目(71202055) 国家创新研究群体科学基金项目(71221061) 教育部哲学社会科学研究重大课题攻关项目(13JZD0016)

关键词企业漂绿绿色管理绿色营销选择性披露象征性管理 corporate greenwashing green management green marketing selective disclosure symbolic management

分类号 F270 [经济管理—企业管理]

引文网络
相关文献

参考文献44

1Blackman A.Does eco certification boost regulatory compliance in developing countries? IS() 14001 in Mexico[J].Journal of Regulatory Economics, 2012,42 ( 3 ) = 242- 263.
2Bowen P. After greenwashing: Symbolic corporate environmentalism and soeiety[M].Cambridge,England: Cambridge University Press, 2014.
3Bowen F and Aragon-Correa J A.Greenwashing in corporate environmentalism research and practice: The importance of what we say and do[J].Organization g>- Environment,2014,27(2) : 107- 112.
4Bratt C,Hallstedt S, Rob6rt K H, et al. Assessment of eco labelling criteria development from a strategic sustainability perspective[J].Journal of Cleaner Production,2011,19(14): 1631-1638.
5Cai L and He C.Corporate environmental responsibility and equity prices[J].Journal of Business Ethics,2014,125(4) .. 617 635.
6Cashore B W,Auld G and Newsom D.Governing through markets: Forest certification and the emergence of non-state au thority[M~.New Haven= Yale University Press,2004.
7Chen Y S and Chang C H.Greenwash and green trust: The mediation effects of green consumer confusion and green per- ceived risk[J].Journal of Business Ethics,2013,114(3) = 489-500.
8Clarkson P M, Li Y, Richardson G D, et al.Revisiting the relation between environmental performance and environmental disclosure: An empirical analysis[J].Accounting,Organizations and Society,2008,33(4): 303-327.
9da Motta R S.Analyzing the environmental performance of the Brazilian industrial sector[J].Ecological Economics, 2006, 57(2)= 269 281.
10Delmas M A and Montes-Sancho M J. Voluntary agreements to improve environmental quality.- Symbolic and substantive cooperation[J].Strategic Management Journal,2010,31(6) : 575-601.