摘要
广告专业的教育理念和教学方法需要密切关注社会广告业发展动态,提高学生的创新意识和实践能力。我们尝试将高水平的广告大赛导入专业建设和课程教学活动中,锻炼学生的实际创意和执行能力,以及沟通交流、自主学习等多方面能力。通过与业界合作、师生互动、课内课外相结合等方式,根据专业课程安排和广告大赛的赛事安排,灵活调整教学内容和方法,利用多种方式进行校内校外的综合辅导,实现学生广告技能的进步和专业发展的提升。
Education ideas and teaching methods for Advertising majors need to pay close attention to social advertising industry in order to improve the students＇ creativity and actual capacity. We try to integrate classroom teaching with high-level advertising competition through the way of cooperation with the industry and Interaction between teachers and students. By adjusting the teaching contents and methods of professional courses according to the advertising competition schedule, teachers bring out the creativity of Advertising specialty students.
出处
《齐鲁师范学院学报》
2015年第6期24-29,共6页
Journal of Qilu Normal University
基金
山东省教育科学十一五规划课题"基于‘广告大赛’平台的大学生广告设计实践能力的人才培养模式研究"的研究成果(课题编号:2010GG032)
关键词
广告
专业建设
广告大赛
创新
Advertising
Specialty construction
Advertising competition
Innovation
