摘要
随着体验时代的到来和旅游体验影响的日益扩大,学术界越来越重视从旅游体验的视角分析和探讨旅游产品的开发问题。本文首先分析了旅游体验的内涵,并从主观性、情感性、参与性、非功利性、延续性视角阐述了旅游体验的特征。然后,从旅游消费情感结构、旅游消费行为文化、旅游消费参与方式、旅游消费取向心理4个方面构建了游客消费趋势评价指标体系并进行实证研究,依据研究评价结果从旅游消费结构中情感需求的上升、旅游消费行为上文化蕴涵的凸显、旅游消费方式上参与性的增强、旅游消费取向上心理感受的强化4个方面深入分析了游客消费趋势特征。最后,提出了基于游客消费趋势的旅游体验产品的开发策略。
Under the era of experience context, the influence of tourism experience has expanded. This paper analyzes the connotation of tourism experience and explains features of tourism experience from five perspectives. An evaluation indicator system on trend of tourism consumption has been constructed. Features of tourism consumption trend from four main aspects are listed with focus on tourism consumption. Tactics on developing tourism product are finally suggested.
出处
《北京第二外国语学院学报》
2015年第11期42-48,64,共8页
Journal of Beijing International Studies University
关键词
旅游体验
游客消费趋势
产品开发策略
tourism experience
trends of tourism consumption
tactics of product development
