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微时代下的政务微博正能量传播研究

Study on the Positive Energy of Government Affairs Micro blog in the Micro Era
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摘要 随着互联网技术的发展,微时代的到来,政务微博经过近几年的不断发展,其正能量传播者的形象不断清晰,积极作用日趋明显。当然,在发展过程中也不可避免地遇到一些困难。需要从政务微博的服务理念、功能定位以及管理机制方面解决问题,保证政务微博的健康发展。 With the development of Internet technology and the advent of the Micro era, the government affairs micro blog plays more clearly the role of positive energy communicator after its development in recent years; its positive effectiveness is also more and more obvious. Meanwhile, the development of government affairs micro blog encounters some difficulties unavoidably. We need to solve the problem from the service concept, function orientation and management mechanism, so as to guarantee the healthy development of government affairs micro biog.
作者 聂勇
出处 《江西科技学院学报》 2015年第4期5-9,共5页 Journal of Jiangxi University of Technology
关键词 微时代 特点 地位 问题 途径 Micro era characteristics status problem means
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