摘要
科技出版数字化转型中信息产品的转型尤为重要。产品是传媒战略的承载者,也是传媒与用户之间的直接载体,关系到传媒竞争力的实现,而产品思维对于提升出版传媒的竞争力具有关键性作用。通过对国际著名科技出版集团医学数字化信息产品的剖析,发现在产品生产的中观层面上其思维模式发生了转向,尤为突出的特点是产品生产全流程的用户导向性以及专业内容与新媒体的高度切合性。
The transformation of information products is very important in digitization of science and technology publishing.Product is the carrier of media strategy,and it is also the link between media and customers. It affects the competitiveness of media. The digitalization thinking is the key point in making the products in the digital era. We studied the digital information products of several main science and technology media groups in the world,such as Reed Elsevier,Wolters Kluwer,and BMJ Group,and found that the digitization thinking is obvious in the procedure of making products. Customer orientation and content that accords with digital carrier are the important characteristics in digitization thinking.
出处
《编辑学报》
CSSCI
北大核心
2015年第6期525-528,共4页
Acta Editologica
关键词
科技出版
数字化转型
产品
sci-tech publishing
digital transformation
products
