摘要
用户对移动图书馆的采纳意愿受到诸多因素的影响。高校移动图书馆的用户采纳模型构建以TAM模型、UTAUT模型、多维多尺度模型为理论基础。文章通过问卷调查和结构方程模型进行实证研究,探究影响用户采纳高校移动图书馆的主要因素以及采纳动机的调节作用。结果表明:环境质量、信息质量、交互质量和服务效果同时影响用户使用意愿,地区因素对采纳动机起到调节作用。
As an innovative library service in mobile Internet era, users＇ intention to adopt mobile library is affected by various factors. On the basis of Technology Acceptance Model, Unified Theory of Acceptance Use of Technology Model, and Multi-dimensional Multi-level Model, an empirical study is conducted through survey questionnaires and structural equation modeling to explore the major factors affecting users＇ intention to adopt university mobile library and the moderating effect of adoption motives. It turns out that service environment, information quality, interaction quality, and the service effectiveness have impacts on the university user＇s intention simultaneously, and geographical factors moderate the adoption motives.
出处
《图书馆论坛》
CSSCI
北大核心
2016年第1期85-93,共9页
Library Tribune
关键词
高校移动图书馆
用户采纳
调节作用
结构方程模型
university mobile library
user adoption
moderating effect
Structural Equation Modeling
