摘要
随着中国汽车工业的快速发展,企业对汽车营销类人才的需求不断增加,而目前高职院校市场营销专业人才培养存在的问题较为突出,造成了市场供需不对称的矛盾。针对我国高职营销人才培养存在的问题,分析了高职院校汽车营销人才培养的现状,并提出构建高职院校汽车营销人才培养模式的建议:1优化营销课程设置,提升专业能力;2加强师资队伍建设和精品课程建设;3教学手段的多元化;4积极拓展学校、企业、行业协会三者间的合作。
With the rapid development of China's automobile industry,enterprises have an increasing demand for automobile marketing professionals.The problems arise concerning professionals cultivation in this field in higher vocational colleges,resulting in the inadequate supply not to meet the marketing demand.This paper analyzes the present situation and puts forward the suggestions to build up professionals cultivation mode as follows:1 Optimize the curriculum setting to promote the professional competence;2 Strengthen the faculty construction and high-quality courses construction;3 Diversify the teaching methods;4 Develop the cooperation among colleges,enterprises and industry association.
出处
《昆明冶金高等专科学校学报》
CAS
2015年第6期55-59,共5页
Journal of Kunming Metallurgy College
关键词
汽车营销
高职
培养模式
automobile marketing
higher vocational colleges
cultivation mode
