摘要
当今社会网络越发繁盛,各大社会交流网络发展迅速,本文对舆情以及舆情的传播进行了简要的分析,研究舆情的传播对社会的影响.并特别分析了网络舆情传播的特征和影响,对于这些所谓的影响我们都是能通过有效的方法来防御和避免.本章还进行了一个舆情热点事件的实例分析,统计了微博上一个关键词在一周中被提及的次数,分析在网络上舆情的传播会呈现出的怎样的波动,了解了这些特征后能更好的对舆情的传播进行控制.
The paper introduces the transmission indexes of complex network：centrality,closeness centrality,betweenness centrality.We analyze the information communication of micro-blog users on UCNIET.The result shows：1,the user is important in the communication of internet group event which has more friends,the ability to disseminate information more strong;2,the user has intermediate center,it means the user has the ability to control others;3,the user plays an important role,as a center vertex in the entire network,close to other user,the dissemination of information is very quickly,the network more compact.Therefore,individuals or organizations play an important role in the public opinion dissemination.
出处
《青海师范大学学报（自然科学版）》
2015年第4期29-37,共9页
Journal of Qinghai Normal University(Natural Science Edition)
关键词
社会网络分析
微博
复杂网络
舆情传播
中心度
social network analysis
micro-blog
complex network
opinion spreading
centralization
