摘要
新媒体的蓬勃发展使得网络社交常态化,社交出版应运而生。社交出版改变了传统出版以出版社为主导的"闭门造书"式的出版模式。社交出版的优势在于:发挥社交媒体的聚集效应实现传播内容的量身定制、便于通过大众融资解决出版经费、图书内容更容易得到目标读者认同、满足读者平等参与心理等。社交出版的劣势在于:品牌不够强势、仍然依赖传统出版、发起人门槛起点较高等。经济的发展、网络技术的发展、良好的受众基础为社交出版提供了发展的机遇。当然,社交出版也存在违法风险、市场风险、易被侵权的风险(威胁)。
The booming of new media makes the social network normalized, social publishing has emerged in the ecological environment of the media. Social publishing has being changed the traditional publishing mode which is dominated by press under the publication of the 'Shut oneself up in a room to make a book'. Social publishing has some advantages, for example, it can make full use of gathering effect of social media to spread the contents of customized, can facilitate public financing, can get readers' recognition, and can fulfill the participation of the audience. Social publishing has some disadvantages, for example, social publishing brand has not been established yet, it can't cope with the traditional publishing. At the same time, the developments of economy and network technology, good audience foundation provide the development opportunity for social publishing. Meanwhile, threats of illegal risk, market risk, and the risk of infringement exist in the social publishing.
出处
《编辑之友》
CSSCI
北大核心
2015年第11期13-17,共5页
Editorial Friend
