摘要
采用文献资料法,研究我国体育产业的文化及我国体育产业政策的主要问题。我国体育产业政策不但忽略了体育与产业在其各自发展目标上的不一致性与机制上的不同,且忽略了对真正决定产业成败的市场掌握能力的重视。我国体育产业过去一直以体育用品制造业为主,所以并不太需要面对这种能力的挑战,但是现代体育产业绝非是一种代工制造的产业[1],它的发展需要的并不只是一种体育创意的生成能力,更重要的是认识体育抽象价值、认识市场形成机制及开拓的能力。
Literature was reviewed to study the main problems of China＇s sports industry policy. There are four aspects in the research of sports industry policy and culture in our country： the ambiguity of the policy focus, non-market ability, neglecting the abstract value of physical education, and the blind spots in sports industry. Countermeasures and suggestions are as follows： cultivating a market of multiple sports consumption habits, developing new sports products and training professionals that can effectively serve the sports market.
出处
《中国轻工教育》
2015年第6期22-24,共3页
China Education of Light Industry
基金
天津市科技发展战略研究计划项目课题阶段性研究成果(14ZLZLZF00050)
天津市高等学校人文社会科学研究项目(20142601)
关键词
体育产业
政策执行
文化限制
消费市场
人才培育
sports industry
policy implementation
cultural restriction
consumption market
cultivation of talents
