摘要
[目的/意义]移动社交平台成功与否很大程度上依赖用户体验,研究移动社交平台用户体验的影响因素可为移动社交平台设计者在进行相关产品设计时提供可借鉴的参考与依据。[方法/过程]以微信为具体对象展开调查,回收有效问卷318份,对影响移动社交平台用户体验的因素进行量化分析。[结果/结论]结果表明,移动社交平台的功能和交互显著影响用户体验;用户的情感感知作为中介变量,对功能、交互与用户体验之间的关系调节作用显著;使用环境对用户体验的影响可以忽略不计。[局限]没有确定因变量与自变量之间的时间顺序,所以只能确定相关关系,不能探讨因果关系。对有些变量的测量不够精确(如年龄),只分成几个类别,没有按实际值测度。
[ Purpose/significance] The success of mobile social networking platform relies heavily on user experience. There- fore, the research on influencing factors of the user experience of mobile social networking platform can provide reference and basis for the design of related products. [ Method/process ~ Taking WeChat as a case study, this paper receives 318 valid questionnaires and adopts the quantitative analysis method for the influencing factors of user experience of mobile social networking platform. [ Re- suit/conclusion] The results show that two variables including function and interaction of mobile social platform significantly impact the user experience. User＇ s emotional perception, playing a regulatory role, affects the relationship among function, interaction and user experience. The influence of environment on the user experience can be ignored to some degree. [ Limitations ] Due to not taking into consideration the time order between determined and independent variables, the paper can only make sure the correlation instead of causality. Measurement is not accurate enough for some variables. For example, the ages are divided into several catego- ries, not using the actual value.
出处
《情报理论与实践》
CSSCI
北大核心
2016年第1期95-99,75,共6页
Information Studies:Theory & Application
基金
国家社会科学基金项目"基于社交问答平台的用户知识贡献行为与服务优化研究"(项目编号:14BTQ044)
武汉大学70后学术团队项目"网络用户信息行为"的研究成果之一
关键词
移动社交平台
用户体验
微信
影响因素
mobile social networking platform
user experience
WeChat
influencing factor
