摘要
从活动的策划与设计、活动现场、活动反响三个方面介绍华中农业大学图书馆的"六五环境日百人读书接力"活动。在总结该活动经验、得失的基础之上,提出体验式阅读推广活动的四点思考:转换视角,真正契合读者的心理期望;善用主流媒体与新媒体;应有科学的评价指标体系;强化高校阅读推广对全民阅读的示范与引擎作用。
The present article describes ＂One Hundred People Reading Relay on World Environment Day＂, organized by Huazhong Agricultural University Library, from its planning, design, the scene of and the response to its activities. Based on a summary of the gains and losses of the relay reading, the paper puts forward four points of reflection on the activity. Firstly, it is necessary to change the traditional angle of the view for grasping the readers＇ needs. Secondly, mainstream and new media should be made good use of. Thirdly, an index system of scientific evaluation should be established. Finally, the modeling and driving role of the reading promotion of colleges and universities in public reading should be reinforced.
出处
《图书情报研究》
2015年第4期12-16,共5页
Library and Information Studies
关键词
阅读推广
高校图书馆
读书接力
世界环境日
华中农业大学
reading promotion
academic library
relay reading
World Environment Day
Huazhong Agricultural University
