摘要
从游客感知视角出发,探讨制约玉林市旅游竞争力的"瓶颈"因素。采用实地考察法与问卷调查法,运用SPSS19.0对采集的数据进行均值和方差分析,找出玉林市旅游竞争力存在的问题,并提出相应的解决办法与对策。
From the perspective of tourists＇ perception,the＂bottleneck＂factors restricting the tourism competitiveness are explored. The fieldwork and questionnaire methods being put into use,the analysis of means and variance being utilized to process adopted data through SPSS19. 0,the problems existing in Yulin＇s tourism competitiveness are found out,with corresponding solutions and strategies being put forward.
出处
《四川旅游学院学报》
2016年第1期83-87,共5页
Journal of Sichuan Tourism University
基金
广西人文社会科学重点项目"广西旅游业国际竞争力:2001-2011"的阶段性成果
项目编号:13253007
关键词
旅游竞争力
游客感知视角
广西玉林
tourism competitiveness
tourists＇ perception
Yulin of Guangxi
