摘要
【目的】新媒体时代的科普期刊发展创新存在多个突破口,需要探讨其创新变革的可能性。【方法】采用个案研究和综合分析结合的方式,总结科普期刊的三重转向。【结果】科普期刊应推进新媒体转向、经营语态转向和运营模式转向。【结论】在互联网+洗礼各个行业的汹涌浪潮之下,科普期刊应建设基于新媒体平台的内容生产和传播新模式;致力于提供优质的科普体验;成为科普文化产业链的主导枢纽并延循类别化发展道路。
[Purposes]since there are several ways of innovating popular science magazines in the new media time,we need to discuss the possibility of the innovation and revolution thereof.[Methods]This paper combined the case study with comprehensive analysis and summarized the three turns of popular science magazines.[Findings]popular science magazines should speed up its new media turn,operation voice turn and operation pattern turn.[Conclusions]Against the surge of Internet in all walks of life,popular science magazines should i） build the new mode of content production and popularization based on the new media platform;ii） hammer at providing high-quality science popularization;and iii） become the leading pivot of popular scientific culture industry chain on the road of classifying development.
出处
《中国科技期刊研究》
CSSCI
北大核心
2016年第1期43-47,共5页
Chinese Journal of Scientific and Technical Periodicals
基金
山东省软科学基金项目"山东文化产业的产业互联网策略研究"(2015RKB01016)
关键词
科普期刊
新媒介转向
经营语态
运营模式
科普产业链
Popular science periodicals
New media turn
Management voice
Operation mode
Popular science industry chain
