摘要
通过对韶山市红色旅游资源的特点、优势及问题进行分析,得出韶山市红色旅游资源较为丰富,底蕴深厚,但同时也存在旅游资源创新性、旅游市场营销精准性、旅游利益共享协调性不足等方面的发展阻碍。针对存在的问题,提出了推动韶山市红色旅游发展的对策,即通过创新红色旅游产品、数字化红色旅游资源、合理估算旅游容量、完善旅游基础设施等,实现韶市山红色旅游产业的蓬勃发展。
Through the analysis of the characteristics,advantages and problems of the development of the red tourism resources in Shaoshan city,it is found that Shaoshan red tourism resources are rich,and have deep inside culture. At the same time,there are so many development obstacles in this area,such as lacks of the innovation of tourism resources,the accuracy of tourism marketing,the shared coordination of the interests of tourism,and so on. Some ways are found out to develop the red tourism,such as paying attention to tourism product planning and innovation,realizing the digital of red tourism,reasonably estimating the tourism capacity,and improving the tourism infrastructure in order to boost the red tourism industry of Shaoshan city.
出处
《怀化学院学报》
2015年第12期9-11,共3页
Journal of Huaihua University
关键词
韶山市
红色旅游
旅游资源
特点
对策分析
Shaoshan
red tourism
tourism resources
characteristics
measures
