期刊文献+

基于机构品牌理论创建城市品牌——内外结合的平衡视角

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摘要 本文在评述机构品牌和城市品牌等相关国内外文献的基础上,借鉴机构品牌理论,采用内外结合的平衡视角,构建了城市品牌化理论模型。该模型包含城市品牌内部化和城市品牌外部化两部分,内部化部分阐述了城市品牌价值内涵的来源和内部化维度,外部化部分则涉及外部化维度、城市形象和外部公众行为意向。最后讨论了该理论模型的管理意义。
作者 王淑翠
机构地区 杭州师范大学
出处 《中国城市经济》 2011年第8X期253-253,255,共2页 China Urban Economy
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参考文献12

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二级参考文献8

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