摘要
研究选取武陵山片区7家典型新创企业进行多案例分析,探索欠发达地区新创企业商业活动中本地能力、社会嵌入与商业模式构建三者之间的交互影响及作用机制。研究结果发现,欠发达地区情境下,本地能力的不同维度对新创企业商业模式构建的作用机理存在差异;社会嵌入的不同维度对新创企业商业模式构建的作用机理也存在差异;社会嵌入既直接影响企业商业模式构建,又在本地能力与商业模式构建之间发挥正向调节作用,而且这种调节作用主要基于企业与其他价值链主体之间的非正式连接发挥作用。研究揭示,欠发达地区独特情境下新创企业商业模式构建的微观影响机制,形成对现有BOP战略研究的有效补充和完善,丰富了商业模式构建的理论研究。
Building appropriate business model is of great signif- icance to enhance the competitiveness and realize the sustainable development of enterprises. However there is no research on the business model generation in the underdeveloped areas at present. In order to compensate for the limitation and reveal the micro mech- anism of business model generation in the underdeveloped areas, a multi-case study has been carried out by collecting, analyzing and comparing the data of seven new ventures in Wulin Mountain District. The research has analyzed the special local capability, social embededness and business model generation in the underdeveloped areas and the relationship among them in depth. The findings are as follows： Firstly, local capability is one of the essential elements for the business model generation in the underdeveloped areas,and different dimensions of local capability has different impact on the business model generation. Among them, natural resources and knowledge skills affect the business model generation by value proposition, value creation and value capture. Institution endow- ment affects the business model generation by value creation and value capture. Hardware facilities have no significant effect on the business model generation. Secondly, social embededness is another essential element for business model generation in the underdevel- oped areas, and different dimensions of social embededness also have different impact on the business model generation. Among them, structural embededness has an impact on value creation, val- ue delivery and value capture, while relational embeddedness has an impact on value creation and value capture. Thirdly, besides direct effect on the business model generation, social embededness also has a positive moderating effect on the relationship of local capabil- ity and business model generation through the informal connection. In a word, the research confirms the relationship and influence mechanism among local capability, social embededness and busi- ness model generation and reveals the micro mechanism of business model generation in the underdeveloped areas, which enriches the study of BOP strategic, extends the theory of business model, and provides useful guidance for the enterprises＇ practice in business model generation.
出处
《南开管理评论》
CSSCI
北大核心
2016年第1期108-119,共12页
Nankai Business Review
基金
国家自然科学基金项目(71172162)
湖南省社科基金项目(14YBX047)资助
关键词
欠发达地区
本地能力
社会嵌入
商业模式
Underdeveloped Areas
Local Capability
Social Embeddedness
Business Model Generation
