摘要
品牌建设与经济发展有着密切联系。在中国经济进入发展新常态的背景下,品牌建设的内涵要进一步延伸,品牌建设的目标要进一步细化,品牌建设的溢价要进一步凸显。经济发展新常态为品牌建设注入了新动力,同时,加强品牌建设亦能促进新常态下我国经济健康平衡地发展。
There is a close link between brand building and economic development.Under the circumstances of Chinese economy at the new normal,the connotation of brand building should be further extended,its target should be further refined,and its premium should be further disclosed.The economic development at the new normal add fresh life into brand building;meanwhile,strengthening brand building in turn can promote a healthy and balanced development of Chinese economy at the new normal.
出处
《广西师范大学学报（哲学社会科学版）》
北大核心
2015年第6期100-103,共4页
Journal of Guangxi Normal University(Philosophy and Social Sciences Edition)
基金
广西高等教育教学改革立项项目"社会管理创新视域下的思想政治理论课教学研究"(项目编号:2012JGA341)
广西交通职业技术学院哲学和人文社会科学立项项目"企业创新文化融入学校建设的研究"(JZY2014BY08)
关键词
品牌建设
新常态
经济发展
brand building
new normal
economic development
